Apr 15 2009
The Sharper Image Continues Relaunch Effort with Emson USA
The Sharper Image Relaunch continues.
As reported by Forbes.com back in March, 2009, The Sharper Image has developed a licensing agreement Emson USA .
What The Sharper Image brings into this arrangement is iconic brand recognition. What makes Emson USA so unique to this deal is that not only is Emson a top direct response marketer, but according to the press release on Forbes.com, Emson USA is also a leading manufacturer of small kitchen appliances.
A marriage made in business heaven.
As The Sharper Image VP of licensing is quoted as saying in the press release, “Emson USA has the product development and design capabilities that match The Sharper Image’s overall branding efforts.”
What does this mean for TSI’s continued relaunch?
It means that not only does The Sharper Image now have a good foothold in the infomercial markets, but with Emson’s vast experience in online direct response marketing, The Sharper Image also has access into the lucrative 15-billion dollar Search Engine Market.
The first product launched by the union is The Sharper Image Super Juicer. This stylish and affordable kitchen appliance, blogged here on The Sharper Image Review, can be found on its own website at sharperimagejuicer.com as well on infomercials and on retail shelves.
Speaking of retail shelves, the Forbes.com republished press release also mentioned that The Sharper Image line will be available by Fall 2009 in such stores as Macy’s, JC Penny, and Bed Bath & Beyond.
It’s only a matter of time before shoppers are playing around in the aisles with TSI gadgets, again.
